Working with a digital marketing agency can be one of the most frustrating and time-consuming tasks a business owner has. There are many reasons for this, and those issues don’t seem to be going away any time soon.

I have been around this industry for a long time now (I know), and these are the top 10 problems I believe people have when working with a digital marketing agency.

  1. Lack of transparency: Some clients may feel that the agency is not being upfront about their tactics or results.
  2. High costs: Digital marketing services can be expensive, and some clients may feel that they are not getting value for their money.
  3. Lack of communication: Clients may feel that they are not getting enough communication or updates from the agency on the progress of their campaigns.
  4. Lack of customisation: Some digital marketing agencies may use a one-size-fits-all approach, which may not be effective for all clients.
  5. Poor results: Clients may not see the results they were expecting from the agency’s digital marketing efforts.
  6. No ownership of data: Some agencies may not provide access to data, which can be a problem for clients.
  7. Limited flexibility: Some agencies may not be able to accommodate changes to campaigns or pivot to new strategies quickly enough.
  8. Knowledge sharing: Quiet often, an agency doesn’t understand the client’s business enough, and the client doesn’t know how to manage that agency effectively.
  9. Hard sales: A hard sales approach can push the client into making the wrong decision.
  10. Clients resource: If the owner of the business is in charge of dealing with the digital marketing agency, that will hamper communication, understanding and leadership.

The monopoly agencies have is they will always be needed.

The hugely positive spin on all of this is that there are some fantastic agencies producing some fantastic results. The best way to achieve this is by having a huge focus on point number 8.

  • Be open
  • Share knowledge
  • Work collaboratively

If you are looking for help and advice on how to manage your digital marketing agencies more effectively, then feel free to get in touch.

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